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We collaborate with future-forward brands to create pivotal work. Drop us a line and get in touch. We’d love to hear from you.
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We collaborate with future-forward brands to create pivotal work. Drop us a line and get in touch. We’d love to hear from you.
Art Direction
Original Grain is the original creator of wood & steel watches. Having grown now to incorporate a vast variety of reclaimed materials from wooden bleacher seats of historic stadiums to elements of time-honored motorcycles, they made their start using a rather unlikely material.
Art Direction (In-studio - Photo)
Photography
Design
In-house Art Director
Second Photographer
Lead Designer
One of their flagship timepieces made its entrance by way of the Brewmaster Collection, a series of watches incorporating beer barrel wood into their designs. The campaign to launch this collection required a creative approach like nothing they'd ever embarked on up until then.
Driven by an homage to the craft of brewing the campaign & visuals were brought to life thru creative collaboration with meticulous crafting of the art direction & procurement of authentic assets. The extensive effort to create a truly authentic experience for beer lovers & watch aficionados is evident in the results & success we were able to achieve for this unforgettable campaign
Omni-channel strategy was priority. Recognizing the need for a consistent narrative, the team ensured that the campaign seamlessly spanned social media, email, and web (desktop & mobile). This approach aimed to deliver a cohesive and impactful unveiling experience across all platforms, engaging our audience with the unique blend of materials in a straightforward and effective manner.
