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We collaborate with future-forward brands to create pivotal work. Drop us a line and get in touch. We’d love to hear from you.
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We collaborate with future-forward brands to create pivotal work. Drop us a line and get in touch. We’d love to hear from you.
Art Direction
Original Grain is the original creator of wood & steel watches. Having grown now to incorporate a vast variety of reclaimed materials from wooden bleacher seats of historic stadiums to elements of time-honored motorcycles, they made their start using a rather unlikely material.
Art Direction (In-studio - Photo)
Photography
In-house Art Director
Second Photographer
One of their flagship timepieces made its entrance by way of the Brewmaster Collection, a series of watches incorporating beer barrel wood into their designs. The campaign to launch this collection required a creative approach like nothing they'd ever embarked on up until then.
Led by the creative vision of their former Creative Director, now owner of his own agency Volt Creative, the campaign & visuals were brought to life thru creative collaboration with meticulous crafting of the art direction & procurement of authentic assets. The extensive effort to craft a truly authentic experience for beer lovers & watch aficionados is evident in the results & success we were able to achieve for this unforgettable campaign
Omni-channel strategy was priority. Recognizing the need for a consistent narrative, the team ensured that the campaign seamlessly spanned social media, email, and web (desktop & mobile). This approach aimed to deliver a cohesive and impactful unveiling experience across all platforms, engaging our audience with the unique blend of materials in a straightforward and effective manner.
